Mark Williams

Failing to localize properly will damage your brand. A lack of a local-language version – or a poor, culturally irrelevant translation – will be interpreted as a lack of concern for customers in that market. Understanding and delivering in a relevant, local context is therefore a key component of effective customer experience management.  -> Think global, […]

Two unrelated articles came across my feed reader this week.  Forbes had a very interesting article on Man-Machine interfaces: The whole picture is completed by the human element. People provide the peripheral vision. They fill in the gaps and create a complete context in a way that a machine cannot. Gupta calls this successful partnership […]

Last week the world digerati had a conniption as Twitter really started tightening the screws to developers. I think it’s too bad that Twitter is taking the path of greater inclusion of ads and generally screwing the developers. However, at the same time, it’s their service that they are providing to most people for free, […]

Brilliant idea. responsive curation is the future of keeping it simple : chad vavra’s blog : : the barbarian group: “For instance, if a user is known to spend an low amount of time on the site show them headlines and a single image to maximize their uptake of content. Users who are known to […]