Failing to localize properly will damage your brand. A lack of a local-language version – or a poor, culturally irrelevant translation – will be interpreted as a lack of concern for customers in that market. Understanding and delivering in a relevant, local context is therefore a key component of effective customer experience management.
-> Think global, act local with your customers | Lean back
This is hard, but I think becoming increasingly necessary.
Failing to localize properly will damage your brand. A lack of a local-language version – or a poor, culturally irrelevant translation – will be interpreted as a lack of concern for customers in that market. Understanding and delivering in a relevant, local context is therefore a key component of effective customer experience management.
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