Product Ideation in Social Networks

Interesting sounding paper out of the Marketing Science Institute. I didn’t read the paper, but their conclusion hits home: 

These findings suggest that denser, tightly interconnected communities—which are very typical in online communities and social networks—are counterproductive to the generation of more-innovative ideas. This implies that managers who use online communities and networks for ideation purposes should reconsider how they allow consumers to interact. “Engineering” networks that allow for many connections that are relatively independent of each other is likely to lead to optimal outcomes. However, the current practice of allowing consumers to be tightly interconnected is likely to lead to underperformance and, overall, less creative ideas.

This makes sense. It’s the same idea as weak ties. You strong ties will tend to agree with you. 

Paper is $18. Find it here: http://www.msi.org/publications/publication.cfm?pub=2140&utm_source=NewReleases&utm_medium=Email&utm_campaign=Pubs2013May#ViewOrder 

I was 8 and my world just seemed to crash down. As he prepares to make a case for selection in the Fiji squad that will fly to Brazil, the former NSW custodian has revealed it would be impossible for anyone to truly know what his future has in store, because he himself doesn’t have a clue.”They’ve got no idea because I’ve got no idea,” Hayne told Fairfax Media.A return to rugby league has always been on the cards in most people’s minds, but with his recent sporting expeditions taking him to places like the US and the South Pacific, it appears the Hayne Plane has caught the travel bug.”I definitely like being able to travel, seeing the world,” Hayne told The Daily Telegraph.”And I realise now with my skill set, wholesale nfl jerseys it enables me to do that. Lingerers, as a rule, have not yet discovered the Internet and blogging.. Not only that, but you can tailor tennis to however you’d like to cheap nfl jerseys do. You should practice frequently and you should also practice intensely using swimming drills and swimming sets. Also, mention studies that demonstrate how football has caused brain damage in a number of athletes over the years.. A committee of NFL owners overseeing the process met in New York on Wednesday as the competition between rival proposals in Carson and Inglewood continues. If I come off of that corner, my face Cheap NFL Jerseys starts to change its, its look and the loft starts to go away. All gene expression changes identified by microarray analysis were statistically significant (P0.01, Resolver analysis without post test, bold numbers). Although I believe that some South African and Australian rugby players actually have a degree of intelligence, and one of our past All Black href=”http://cheapjerseysupply.com/” target=”_blank”>cheap jerseys captains was a Rhodes Scholar at the same time as Bill Clinton (who also played rugby) mostly the largest and least used muscle of a New Zealand rugby player is located between his ears. Is always a best cheap nfl jerseys selling item on Etsy. Either way we figure it’s just a few years until scientists can make a water sculpture of Ed Harris.. I think you can deal with the budget issues without trying to break the union without trying to take away collective bargaining, which will strip them of any power at all.”. The average ticket price including club seats last season was $120, only the Patriots and Redskins charged more. (a) Schematic representation of an AAV cis shuttle plasmid expressing eGFP under CMV promoter and trans plasmid encoding for AAV2 rep proteins and capsids. Click “watch live soccer online free.” Scroll down the page to view a list of all games currently being aired. You will get a backstage pass into the players journey from initial practice through the Cheap NFL Jerseys NBA wholesale Jerseys Playoffs. For example, a 2009 study by Harvard Professor Jeffrey Miron concluded that “any life saving effect in those states that first raised the drinking age was only temporary, occurring largely in the first year or two after switching to the minimum legal drinking age of 21.” A large majority of studies have found no relation between the drinking age and other alcohol related harms like suicide, homicide, or vandalism..

Comments are disabled for this post