Fred Wilson:
A VC: Don’t Forget Your Logged Out Users: “There is a 100/10/1 ‘rule of thumb’ with social services. 1% will create content, 10% will engage with it, and 100% will consume it. If only 10% of your users need to log in because 90% just want to consume, then you’ll end up with the vast majority of your users in the logged out camp. Don’t ignore them, build services for them, and you can slowly but surely lead them to more engagement and potentially some day into the logged in camp.”
Most enterprise forum software lacks much thought about who can do what. It seems to be either “nothing”, “writing/editing” and “moderating”. Why does someone have to be signed in to start writing. You want them to be authenticated to post, but I think it’s in the wrong order. Allowing users to vote is an interesting conundrum. There’s certainly a risk of vote fraud, but depending on what you are doing with those votes and who your audience is, I think it’s a reasonable risk.
I have to admit, this personally freaks me out a bit:
I think that social services that are public by default and have huge logged out user bases, should “phantom register” their logged out users by storing activity against their cookies and building user profiles on their logged out users. This does two things. First, if those logged out users eventually register and become logged in users, this “phantom profile” can help the user get a lot of value from the service right away. And second, this “phantom registration” might allow the service to permit lightweight engagement without logging in. Lightweight engagement might be favoriting an item on Etsy, hearting something on Tumblr, or starring something on Twitter.
However, as a “business owner” I think you are in your right to do this. However, I’m not sure about some of the new EU laws regarding cookies will look at this.
As you build your services for your “social business”, consider *all* of your users.
BTW: if you are interested in the 100/10/1 or 90/9/1 rule, see http://www.useit.com/alertbox/participation_inequality.html
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