I love the idea of “Keynote Connectors” as outlined in Jenny Weigle’s All Things Community newsletter.
The idea: have a set of people whose purpose is to make sure others are connected at your event. This is more than just your “direction” people. It’s also learning who the attendee is and connect them to others like them or event connect them with a vendor if that’s the right thing for them.
I’ve seen these at events, but most of the time it’s the organizer. Giving this power over to another person or persons can power up your event.
You should have one at your next event!